Back in the day (when "Stanley... marketed to workmen and blue collar workers"), Stanley was a high-performing thermal-bottle brand. It was one of the first that used double metal walls (with vacuum between) rather than a vacuum glass bottle encased in a metal cylinder (as did Thermos and similar brands). This made it almost impervious to drop and crash damage. Stanley was a known good brand that did its job well.

Unfortunately, today's Stanley products don't perform as well as the ones from thirty years ago, or even twenty years ago. That said, a company can live for years on a good reputation as long as its products perform at least to some degree as well as their historical performance, and their current hype. I bought my recent, performs-like-crap 24-oz Stanley thermal bottle based on good experiences with my thirtysomething-year-old Stanley 1-quart thermal bottle...

I'm not sure how much Stanley is making over the current hype. My perspective (an employee at Target, which recently saw a run on the new "limited edition" Valentine-adjacent Stanley colors - and when those sold through in a matter of minutes, the rest of our Stanley lineup) is that the real market is the scalper market: people who buy up as much as they can of a known-limited resource, and then resell it for many times the intended retail cost. (Think of people who buy up $50 major league sports and hot concert tickets and resell them for upwards of $1000.) Basic microeconomics suggests that if a scalper market exists, the retail price of an item (and its associated chain of wholesale prices) is much too low. The issue is trying to figure out which products will create the hype (and merit the increased prices), and which will just sit on the shelves (and profit nobody except the jobbers who sell "unsellable" and "leftover" merchandise at deep discounts)...